Vietnam War A Cold War Era Conflict - 2301 Words

Vietnam Conflict The Vietnam War was a Cold War-era conflict that started in 1946 and ended in 1974, taking nearly 30 years to resolve. The war was fundamentally a conflict between North Vietnam and South Vietnam, where the North was communist and South was not. The United States, France, the United Kingdom and other non-communist allies supported the non-communist South Vietnam. China, Russia (USSR), Cuba, Cambodia and other Communist allies supported the regime in the north. North Vietnam saw the United States involvement in the North as foreign aggression, so they fought guerilla wars against the anti-communist forces in the region. Guerilla forces (the Viet Cong) and the regular North Vietnamese Army were responsible for fighting the anticommunist forces. The conflict mainly consisted of small battles until the onset of air attacks -- part of an overall strategy of massive bombing and search-and-destroy operations, which South Vietnam and the Americans hoped would win the war. During the 1950s, US advisors were sent to French Indochina or what is South Vietnam (Eckhardt, 1991:6). Because of many internal conflicts with the North trying to take over the South, U.S. increased their involvement in Vietnam in the 1960s, nearly quadrupling the number of American troops in South Vietnam during 1961 and in 1962 (Hayes, 2014). The US continued to deepen its involvement, so that by the end of 1964 the Gulf of Tonkin resolution gave the President the authority to assign massiveShow MoreRelatedThe Cause For The Vietnam War1442 Words   |  6 PagesAmong the causes for the Vietnam War are the Western fear of communism, the remnants of nineteenth-century colonialism, and tensions caused by World War Two and the Cold War, but these causes could easily have been circumvented and the Vietnam War prevented. As is often the case with wars, one of the most influential factors in the causation of the Vietnam War was fear, especially fear of communism and social upheaval. The anti-communist policies of Western culture had the greatest direct influenceRead MoreDecolonization and Influence of the Cold War Essay1384 Words   |  6 PagesInfluence of the Cold War The decades following World War II were all centered on the concept of decolonization, the dismantlement of Imperial empires established prior to World War I throughout Africa and Asia. Due to the aftermath of World War II, countries around the world experienced massive independent movements whose objective was to eliminate colonization and form new independent nations. The process of decolonization was separated by three different approaches: civil war, negotiated independenceRead MoreThe Vietnam War1402 Words   |  6 Pagesinstability in Vietnam from 1950 to 1975 between the communist North Vietnam and anti-communist South Vietnam during the Cold War era has led to the United States’ inevitable intervention in Vietnam. The main motivators for the United States’ incremental decision to intervene and commitment in Vietnam can be viewed as an accumulation of socio-political, political and economic catalysts. In recognition that there were many other factors that may h ave contributed to the U.S’s involvement in the conflict in VietnamRead MoreThe Vietnam War Remains A Piece Of Controversial History958 Words   |  4 PagesEssay Prompt #14 Comparative Question 1: The Vietnam War remains a piece of controversial history in our nation’s timeline. Unlike our country’s participation in the World Wars, much of the war in Vietnam centered on a conflict of abstract ideals. America’s policy of containing communism greatly influenced many significant political decisions during the Cold War Era. In addition, this passage of time brought about drastic cultural and ideological shifts within our country. Although these changesRead MoreDefining Victory Of The Modern Age Of Warfare818 Words   |  4 PagesDefining Victory in the Modern Age of Warfare The United States has not stopped winning wars but the nature of both war and victory has changed. Adjusting to an evolving geopolitical environment, since World War II the U.S. has changed the reasons it employs military force and the types of wars it wages. Taken within the context of the each conflict’s era, the U.S. has met with mixed results in each conflict but ultimately has emerged victorious. Defining Victory What is victory? In order to understandRead MoreThe Cold War And The American War1446 Words   |  6 PagesThe cold war and the American war in Vietnam are inseparable, if it was not for the cold war the Soviet Union, America, and China would not have gotten involved in a civil war that would have remained in the country. Because of the cold war it defined how the Vietnam War would be fought. Interesting fact, â€Å"the conflict in Vietnam stemmed from the interaction of two major phenomena of the post WWII era, DECOLONIZATION—the dissolution of colonial empires—and the cold war† (18). NATIONALISM during thisRead MoreThe Cold War And The Soviet Union1413 Words   |  6 PagesThe Cold War was a state of political rivalry and tension existing between the Soviet Union and Western allies. This war is categorized by distrust, espionage, the storing of weapons, and a race to develop technologies. The struggle for global supremacy lasted for more than forty years. Col d War was the name given to the relationship between the Soviet Union and the United States that was developed after World War 2. The Cold War existed to manage international affairs for many years. Many big crisesRead MoreWorld Events And Trends Can Be Analyzed Through The Three Levels Of Analysis1511 Words   |  7 Pagesand their personalities affect the outcomes of conflict (Rourke, 65). State level factors discuss the actions of the state and the causes for its internal policies (Rourke, 78). Also, the system level of analysis, emphasizes the conditions of the world during an event, this can include factors such as power, technology and economics)(Rourke, 91). All of these together form a picture of how events unfold. The periods of the Cold War and the Post-Cold War period are not fully comparable by the standardsRead MoreThe Vietnam War And The Cold War1494 Words   |  6 Pages When examining the Vietnam War you must first understand the involvement of the events surrounding the Cold War. The ‘Vietnam War’ as it is known is a product of the cold war era, by this I mean that events in the Cold War led to the US’s involvement and creation of issues causing the conflict. â€Å"The Vietnam War was a long, costly armed conflict that pitted the communist regime of North Vietnam and its southern allies, known as the Viet Cong, against South Vietnam and its principal ally, the UnitedRead MoreStatesmen versus Warlords1629 Words   |  7 Pagesevent in recent history has so profoundly affected the political, sociological, and philosophical outlook of the American people as the Vietnam War. George Bell, Undersecretary of State from 1961 through 1966, called Vietnam the â€Å"greatest single error that America has made in its national history† (Legacies). As the first war the United States had ever lost, Vietnam shattered American confiden ce in its military supremacy and engendered a new wave of isolationist sentiment in the country. Mistrusting

The Road Not Taken by Robert Frost - 866 Words

Kia Wells Eng 102 20 September 2013 â€Å"The Road Not Taken† By Robert Frost The poem â€Å"The Road Not taken by Robert Frost was published back in the year of 1916.The poem was printed in Italics and consists of 4 stanzas. This poem is also considered and known to be one of Robert Frost’s most popular poems. In this essay I will explore The Road Not Taken. I try to fully understand if Frost felt disappointment in his life due to certain decisions that are made. Stanza four of the poem is where the tone of the poem is made clear just from a â€Å"sigh† the poet makes which will be further explored during the essay. The setting of the poem is during the fall season. That is understood from the first stanza and the first line of the poem which†¦show more content†¦In stanza three the poet allows the reader to know the time of day he is traveling the roads. The poem stated â€Å"And both that morning equally lay, in leaves no step had trodden black†. We now know it is morning time and the road is covered in leaves. The leaves tur ned black from steps. As the poem continues, Stanza four is where the entire tone of the poem is made clear. The poet wrote â€Å"I shall be telling this with a sigh, somewhere ages and ages hence†. A sigh can be understood as a good or bad. Or happy or sad. It is safe to assume that the tone is a rather disappointing one or a sign of regret. From the beginning of the poem the poet is talking about which road to take and it clearly shows the difficulty of making a decision. The pathos of this poem is obviously in stanza four when the poet makes a sigh. The reader will automatically have sympathy for the poet making the reader wish there was something they can do to make things better. Overall, in the poem â€Å"The Road Not Taken†, Robert Frost established a disappointing or negative tone. It shows how life’s decisions can be hard and it will create depression, regret and sometimes an emotional strain. Being that the title of the poem is â€Å"The Road Not taken and not â€Å"The Road Taken† is a hint on life and decisions. If you go down one road, you may never know what could’ve been from the other road. Robert Frost also implies the fact that he is reflecting back on the roadShow MoreRelatedThe Road Not Taken By Robert Frost983 Words   |  4 PagesThe poem â€Å"The Road Not Taken was written by Robert Frost, a four-time Pulitzer Prize winner in poetry, and also a special guest at President John F. Kennedy’s inauguration (Robert Frost Biography). Frost was born on March 26, 1874 in San Francisco, California and he died of complications from prostate surgery on January 29, 1963. Much of Robert’s popularity was gained throughout Europe (An Analysis of Robert Frost’s Poem: The Road Not Taken). Frost became a poetic force, and the unofficial poetRead MoreThe Road Not Taken by Robert Frost764 Words   |  3 PagesWritten by Robert Frost, â€Å"The Road Not Taken† deals with about making choices in life and how those choices affect your whole life. The meter of this poem is iambic tetrameter, for the most part. In most lines, the meter follows the rule with four iambs, which means that there is one unstressed syllable followed by a stressed syllable. But the meter is not normal since, in some lines, an anapest, which means there are two unstressed syllables followed by one stressed syllable, is substituted forRead MoreThe Road Not Taken By Robert Frost1173 Words   |  5 PagesRobert Frost, one of America’s well-known poets is highly regarded for his realistic illustrations of rural life and poetry which is still relevant in today’s society. After being honoured on nu merous occasions, he became one of America’s most popular public figures. Frosts’ poems reflect his greatness and his life in a variety of ways after he was confronted with such despair and grief after the passing of his father due to tuberculosis at just eleven years of age and his mother who passed awayRead MoreThe Road Not Taken By Robert Frost995 Words   |  4 Pagesthey can only move forward hoping for the best. â€Å"The Road Not Taken†, Robert Frost, 1916. In â€Å"The Road Not Taken† a traveler is strolling through the woods and comes across two different roads he could take, and unable to travel both the poet eventually chooses which path to take. The theme conveyed is about making choices. Frost does this through the use of diction, the use of figure of speech, and the use of imagery. To start with, Frost displays the main idea of decision making by the wordsRead MoreThe Road Not Taken By Robert Frost1055 Words   |  5 Pagesago. Either way, if you admit it now or in the wee hours of the night, like most people, you will come across this question at least once in your life. Robert Frost was able to grasp this raw, vulnerable life changing moment in the palm of his hand. Then he beautifully laid it out in the form of words in the narrative poem â€Å"The Road Not Taken†. Frost is able to take you back to a time when you have been faced with a life-changing decision. Then, causing you to ask yourself â€Å"Did I make the right choiceRead MoreThe Road Not Taken By Robert Frost940 Words   |  4 Pagesâ€Å"The Road Not Taken† was written by Robert Frost in 1916, and it was the first poem in the collection Mountain Interval (Shmoop). Even though it was written many years ago, people of all ages still study this enticing poem. Frost wrote about coming to a fork in the woods and examining which path he should take and whether he might ever come back; the speaker believes each path is fine to take, but he takes the less used path (line 6). He wrote about this decision in clear, standard English. â€Å"TheRead MoreThe Road Not Taken By Robert Frost863 Words   |  4 PagesThe Poem, â€Å"The Road Not Taken†, by Robert Frost is a detailed poem about a conflict in a person’s life, dealing with having to take the right path throughout life. The Narrator of this poem is faced with a predicament when he comes across two paths. The choices that he makes in his life, can alter the future for better or worse. This poem describes his attitude and emotion towards his choices as well as, shows examples of themes, mood, and different literary devices. The title of this poem canRead MoreThe Road Not Taken, By Robert Frost968 Words   |  4 PagesPersonal Response 3 Title: The Road Not Taken Text Type: Poem Author: Robert Frost The poem, ‘The Road Not Taken’ by Robert Frost is about the â€Å"roads† and different paths we take in our lives. Frost wrote about a traveler who had to chose between two roads. He had to decide if he wanted to go down the well used or less used path. In the end, he went down the less used path. The theme of decision making and choices is shown in this poem. I think that this is a way of describing the choices we makeRead MoreRoad Not Taken, Robert Frost942 Words   |  4 PagesEnglish 101 Burstrem October 7, 2009 The Road Not Taken Life is full of choices and decisions that could ultimately change the outcome of our lives. In the poem, â€Å"The Road Not Taken† by Robert Frost, a traveler is destined to make that decision. This traveler man has to decide which road to take, one that is frequently traveled, and the one that is not. After contemplating which road to follow, he comes to the decision to take the road less traveled because he doesn’t want to follow inRead MoreThe Road Not Taken By Robert Frost1100 Words   |  5 PagesRobert Frost reflects that poetry â€Å"begins in delight and ends in wisdom†¦.It runs a course of lucky events , and ends in a clarification of life—not necessarily a great clarification, such as sects and cults are found on, but in a momentary stay against confusion† (931). His poem â€Å"The Road Not Taken† is a clarification of life. This paper will analyze and evaluate the formal elements of â€Å"The Road Not Taken† and consid er how these elements work together to fit the author’s purpose and clarification

World War One was the Deciding Factor in the Collapse of...

World War One was the Deciding Factor in the Collapse of Tsarism in Russia Nicholas II’s abdication in February 1917 marked the end of Tsarism in Russia and the end of over 100 years of Romanov rule. By the time the war broke out in 1914 almost every section of Russian society felt betrayed by the autocracy, in particular the peasants and the growing number of urban workers. The peasants increasingly resented being exploited by the nobility and governing elite, and although Tsar Alexander II had started to make reforms beginning with the Emancipation act in 1861, most of these reforms had little or no effect on the everyday lives of the peasantry. Although the war exacerbated these social problems,†¦show more content†¦It was not until the unforeseen 1905 ‘revolution’ that the governing elites finally realised the urgency to create a class of peasant farmers as a reliable support to the social order against propaganda of left-wing groups. This attempt took the form of two decrees in 1907 and 1910 that broke up the peasant com mune as a binding foundation through the allocation of land to individual peasants and the capability to disband the communes into a number of individual proprietors. But in 1917 a great bulk of the peasantry was still commune governed, though agrarian reform intended at removing this was progressively spreading. It is likely if the movement had continued it would have resulted in the formation of a substantial class of farmers, but was interrupted by the war and revolution. When Russia entered into WW1 the vast majority of peasants were still fighting for their individual land. But it was not a mere desire for land that constituted such a powerful political incentive; the peasants believed they had a right to the land as they had maintained and worked on it. The war also greatly affected the peasants as they bore the brunt of the war casualties after peasant conscription was introduced. The peasants not recruited to the front line were forced to hand over their

The Realist and Liberalist Perspectives on International...

The Realist and Liberalist Perspectives on International Relations and US Policy Stance Toward Iraq There are two prominent stances in International Relations. The schools of thought are commonly referred to as realist and liberalist. There are various names that they are called, and they can also be split further into subdivisions. However, for the purposes of this question I will just refer to the main schools of thought, and the main aims of both the paradigms. At a first glance at this question, my gut feeling is that the United States aims to achieve the same as the liberalists, that of world peace. But the current stance of the US policy is to achieve this utopia by realist methods, pre-emptive†¦show more content†¦The Iraq question has proven that with the emphasis on security, living in fear of attack, the realist stance brings us closer to war. States wishing to arm themselves against attack may be seen as mobilising for war. This happens because there is no distinction between offensive and defensive weapons. In such a case a security dilemma is raised.[2] Such a question has been raised over Iraq; is Saddam Hussein arming for war against the West or for defence against the West? This is difficult to show because of the lack of distinction between offensive and defensive weapons. The mutual distrust of Iraq and the United States of America can be explained by the fact that under the realist paradigm power is a chief aim. This power is achieved by defending themselves against possible aggressors and also at the expense of their rivals. In the current climate, the United States is defensive and aggressive towards Iraq and vice versa. With the struggle for power, or at least a balance of power, it is inevitable that there will be a number of small wars that ensue. The realist viewpoint proved this pre-1914 when the intricate alliance systems of the Ententes of France and Britain, the Dreikaiserbund of Germany, Russia and Austria-Hungry. These two alliances produced several minor wars that helped maintainShow MoreRelatedPeace Negotiations in International Security1477 Words   |  6 PagesPost-Cold War era is marked by the dominance of peace negotiations in international security, and Middle-east (ME) being a conflict area for a long time, got adequate focus. Tale of oil rich ME is a story of conflicts having Israel-Palestine issue at the core, and the stability and peace of this region largely hinged on to the solution of this issue. So far, a number of unsuccessful initiatives have been taken by world community for the solution of the issue. ‘Roadmap for peace’ was one of such

The Value Of Kmo For Overall Matrix Essay - 707 Words

The above table 5.1 enumerates that the communalities of the selected 36 variables have good reliability and keenly checked that no one variable has low loading, i.e., less than 0.5. Thus finally, the 26 variables are selected for the factor analysis. The appropriateness of the data for the factor analysis is discussed in the following KMO and Bartletts’ test. TABLE 5.2 KMO AND BARTLETT’S TEST Kaiser-Meyer-Olkin Measure of Sampling Adequacy 0.956 Bartlett s Test of Sphericity Approx. Chi-Square 2.098E4 df 630 Sig. 0.000 The table 5.2 replicates that Kaiser-Meyer-Oklin (KMO) Measure of Sampling Adequacy (MSA) and Bartletts test of Sphericity are applied to verify the adequacy or appropriateness of the data for factor analysis. In this study, the value of KMO for overall matrix is found to be good (0.956) and Bartletts test of Sphericity is highly significant (p 0.001). The results thus indicate that the samples taken are appropriate to proceed with the factor analysis. Also, the Bartletts Test of Sphericity, the KMO Measure of Sampling Adequacy and Communality values of all the variables are observed. Further, to define the factors clearly, it was decided to delete any variable that had loading below  ± 0.50. With this criterion, a series of factor analysis was performed on the data. Following each analysis, items which did not meet the criteria were deleted from the analysis. After this preliminary step, factor analysis with principal component analysis as anShow MoreRelatedEconomic Dimensions And Development Of Sustainable Tourism993 Words   |  4 PagesAnalysis: Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 0.762 0.581 0.475 0.760 From the table we see that the twenty sustainable dimensions has explained 47.5 % of the total variance in the dependent variable of overall development of sustainable tourism in Sundarbans (Adjusted R Square =0.475). That’s why, the relationship between sustainable dimensions and development of sustainable tourism in Sundarbans is strong. The result of regression reveals that the strengthRead MoreThe Implicit Leadership Theories Associated With Good Leaders1679 Words   |  7 Pagespeople’s perception on an ideal leadership, the data was factor analysed and yielded 11 factors but the items falls into 10 factors of leadership: Capacity to support, Physical/mental strength, Interpersonal skills, Emotional strength, Attitude, Cultural value, Openmindness, Reassurance 1, 2 3. The result is quiet similar to that of Offermann, (1994). Capacity to support has the highest ratings thus, it reflects the enormous importance of this factor. Introduction Given the centrality of leadership, severalRead MoreWater Quality Data ( Fixed Interval Sampling )1762 Words   |  8 Pagesspecific water quality values were entered into Excel and SPSS. In order to avoid the influence of occasional extreme pollution events during the period of study, outliers were screened and each parameter data was log transformed using the base-10 logarithm to avoid misclassification of the water quality variables. Similarly, to examine the suitability of the data for principal component analysis/factor analysis, Kaiser–Meyer–Olkin (KMO) and Bartlett’s test were performed. KMO is a measure of samplingRead MoreProject Management Issues in Construction Sites Environment Essay3131 Words   |  13 PagesAbstract The main purpose of this research is to investigate project management issues in construction sites environment, to recognize which issues are more vital for overall success of any construction project or vice versa and to suggest recommendations for improvement of the performance of all the parties involved in the construction projects. The study is mainly focused on Pakistan, a developing country in South Asia and the research seems to be focused on construction projects managementRead MoreA Comparative Study Of Public And Private Banks Of Ncr3567 Words   |  15 Pagesperceived value with satisfaction. In this study, 14 key variables of service quality such as system availability, e-fulfilment, accuracy, efficiency, security, responsiveness, compensation, convenience, contact facilities, easy to use, cost effectiveness and problem handling were taken for the study. Results indicates that compensation, convenience, contact facilities, easy to use, responsiveness, cost effectivenes s and system availability including brand perception and perceived value were importantRead MoreInfluencing Factors for the Selection of Mobile Phone Service Providers9769 Words   |  40 Pagesthe Malaysian telecommunication market traditional telecommunications, IP services, wireless and mobile markets and technologies, broadband markets and technologies. They also provide most sophisticated mobile services with an expanding number of value added services such as Short Message Service (SMS), Wireless Application Protocol (WAP), Subscription Services (SS), General Packet Radio Services (GPRS), and Third Generation Services (TGS). To modernize and to enhance telecommunications service growthRead MoreTechnology Management Competencies And Job Satisfaction5411 Words   |  22 Pagesscale data collection. A five-point Likert scale anchored as 1= very low in competencies, 2= low in competencies, 3= moderate in competencies, 4= high in competencies, 5= very high in competencies was uti lized to measure the questions. Similarly, overall job satisfaction of Pakistani university librarian was measured using a 3-item scale from the Michigan Organizational Assessment Questionnaire (Cammann et al. 1979). A meta-analytic assessment of the construct and reliability validity of this scaleRead MoreAssessing the Perceived Image of Citizens about Romanian Police Forces1958 Words   |  8 PagesAccordingly, lately, researchers gave a special attention to subjects regarding Police, and implicitly to the public image of the institution. Generally, the police image is conceptualized based on three main categories: overall image, outcomes and process (Mastrofski, 1998). The overall image of police reflects perceptions, feelings and evaluations about the police in general. As Gallagher, Maguire, Mastrofski, Reisig (2001) stated, this area includes various general descriptions and analysis of theRead MoreTo Analyze the Scope and Acceptance of Electronic Medical Records Among Doctors in India8182 Words   |  33 Pages |47 | |2.5) Cross-tab between Qualification and Familiarity with EMR |48 | |3.1) Table representing KMO and Bartlett’s test |49 | |3.2) Table representing Communalities |50 | |3.3) Table representingRead MoreSummer Internship Project11120 Words   |  45 Pagesbrokerage and other charges have maximum share in terms of Demat accounts in this market.Other factors are also playing important role in buying of these products as after sale services,portfolio management etc.Hence companies are trying hard to give more value to customers than their competitors to make and retain more customers. ACKNOWLEDGEMENT We are highly grateful to our project mentor Mr.Pankaj Bhatnagar(Branch Manager, Religare Securities) for his continuous support, supervision motivation and

Marketing and Communication Managing Sales Force

Question: 1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. 2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. 3. Discuss the factors that determine competitive advantage within organisations 4. Explain key theories, concepts and models underpinning business communication to create effective communications. 5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. 6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace. Answer: Introduction Any business organization exists to provide some goods or services to people. But there are many sellers of products in the market. There are different kinds of items being sold. The demand of a product fluctuates over a period of time. There are some organizations which are able to sell more than others. There is competition in the market. In order to be able to sell more, an organization should have a marketing plan. This plan provides guidance to the employees regarding how to carry out their marketing activities in the best possible way (Baker and Saren, 2010). The marketing plan of an organization can differ from that of another enterprise. The product sold by one firm can be different than that sold by other. Similarly the promotion efforts can also be distinct. An organization can charge more for its product than others. All these decisions regarding the marketing mix components affect the performance of an organization. The more an organization can sell, the more are the prof its and revenues. A business is also judged by the amount of money it can generate through its activities. For the business to operate efficiently, things should happen according to the plans. This is ensured through control (Ahearne et al., 2010). Situation Analysis Cancer Research United Kingdom is a leading institution for research relating to the cure of cancer. It is a charitable institution which does not receive any grant from the government of United Kingdom. This institution is run by the funds donated by people of United Kingdom. In order to get money from the common people, the enterprise has to win their trust. PESTLE and SWOT are important framework to analysis the situation in which this organization is. Political environment is stable and democratic in UK; though there is slow growth in the economy but there are stability in the economic policies of the government. Usage of information technologies and social media is increasing. Legal process of the country is effective along with the well place and formulated environmental laws.With Regard to SWOT; One of the strengths of the organization has been that it has won the confidence of the people through its commendable work and transparent dealings. The enterprise can make people kno w about its track record and collect donations from more people. There are still many people with good incomes who have not started donating. Such people should be approached by the enterprise. Society has been changing. People have become aware that there is the need to fight collectively against a serious disease like cancer. There is more pressure on the government to support research for finding cure of cancer. The organization is also engaged in the work of creating awareness among people about cancer (Cancer Research UK, 2016). It is the effort of this enterprise to prevent this disease from happening by distributing information about how people should lead a healthy life by staying away from smoking, alcohol and other forms of tobacco that leads to cancer. It becomes clear that the organization is providing lot of services to the society. Marketing Plan Cancer Research United Kingdom collects donations from people and uses the money for fighting the disease of cancer. it is not easy to make people donate for cancer research. Further the organization has to use this money with care and intelligently. The enterprise needs a marketing plan to make its activities a success. Marketing refers to the process of identifying demand for a product and then fulfilling that demand in the best possible way. The process of marketing involves taking decisions regarding seven Ps which represent product, price, place, promotion, people, processes and physical evidence. These seven Ps are the constituents of what is called the marketing mix (Baker and Saren, 2010). Marketing plan involves deciding in advance about the marketing activities of the firm. Further the organization needs to decide which particular segments or sections of the society it will be targeting to sell its services. Services offered In the case of Cancer Research United Kingdom, the enterprise is trying to fight cancer. There are different types of cancer. There are children suffering from this disease. In the case of adults it is lung cancer, skin cancer and also breast cancer in many cases. The organization has to decide how much funds and people it wants to devote to find a medicine that cures the people of cancer. The amounts of funds available for research with the enterprise are limited. It has to distribute the funds available between the different types of cancer ailments that affect the people. It has to take decisions regarding the kind of services it wants to concentrate on (Akkerman, Meer and Donk, 2010). The organization would decide to focus on finding medicine for curing the type of cancer that affects the largest proportion of people in the country. Further the enterprise is more concerned about curing children who suffer from cancer. There is money needed for buying equipment for the laboratorie s. There are different constraints which the organization has to cope with in deciding about the services it offers. Competitive Advantages The people who work for Cancer Research United Kingdom are its greatest strength. There is a large network of volunteers who promote the interests of the enterprise by collecting funds for its activities. These people are dedicated to the cause of finding cure for cancer. These people are the unique resources of the company from which it derives its main competitive advantage.They are mostly young and active members of the society who have built relations with people who want to donate for supporting cancer research. The top management of the organization, using its experience has been able to act as a guiding force for these volunteers. Modern systems have been put in place to achieve the objectives of the enterprise. Revenues And Market Segmentation The main source of revenues for Cancer Research United Kingdom is the donations from people. There are people who are interested in contributing in the fight against cancer. They do so by offering their monetary support. In many cases they also give away material goods for charity. There are also people who volunteer to work free of cost for the cause. The enterprise has to ask for contributions from the different sections of the society. There are people with low incomes, medium and high incomes. People are asked for donations keeping in mind the income group they belong to (Paco and Raposo, 2010). The organization would ask for big donations from wealthy people. On the other hand people earning less should be provided the facility for donating lesser amounts (Cahill, 2012). So, the amount that the enterprise is able to gather varies from person to person. Some people are willing to contribute more due to their beliefs (Hoyer, Maclnis, and Pieters, 2013). Further, the organization c an focus on women to contribute for research activities for finding better medicine for treating breast cancer. Place Mix Cancer Research United Kingdom has set up research facilities at different places for finding medicines for curing cancer. The organization is involved in creating awareness about cancer. it associates itself with special sporting events to distribute information to people through its volunteers. The company should take the services of doctors and counselors for advising people on how to cope with cancer. Such camps should be organized at regular intervals by the enterprise. Adequate publicity for such events should be done (Shimp and Andrews, 2013). All such social gatherings are the meeting points for the organization and the common people of the country. Further, the employees and volunteers of this organization should hold meetings in school and colleges where the students can be informed about the harmful effects of smoking and alcohol on our bodies. The serious implications of a disease like cancer have to be explained to them. The decisions relating to the location or points o f contact come under the place mix component of the marketing mix (Ferrell and Hartline, 2013). Promotional and Awareness Activities The organization can associate itself with programs on television and radio, where doctors make people aware about the symptoms, diagnosis and cure of cancer. There are people who have to suffer from psychological effects of this disease. There are changes in their bodies like loss of hair which they have to cope with. The counselors can give advice to people on such issues. Cancer Research United Kingdom can use the different forms of media to create awareness about the disease (Greer and Ferguson, 2011). Further it can give information regarding its efforts to fight the disease. The achievements of the organization in finding new and more effective drugs to cure cancer can be published in magazines and newspapers. The information regarding the management of the enterprise, its vision and its goals should also be made known to the people so that a positive image of the organization is created in the minds of people (Lehman and Dufrene, 2011). In case any major discovery is made by the scientists of the organization, which helps to fight cancer, a press conference should be held to make the media and other people aware of the development. The news regarding the continuing efforts of the enterprise to find an advanced cure for cancer should be distributed through articles in newspapers and magazines. The organization should take the initiative in building good relations with the media also (Zimmerman and Blythe, 2013). The communication regarding the work of the organization in the print media should be made in good language, free of any spelling and grammatical mistakes. In case of verbal communication, words should be spoken in clear and audible voice (Krizan et al., 2011). All these efforts form part of the promotional activities of the enterprise. People It is believed by many that people are the most important resource in an organization. An enterprise with lesser amount of funds can make more revenues if the firm has a management which is efficient and innovative (Mathis, Jackson and Valentine, 2016). Cancer Research United Kingdom collects funds from people to finance its research activities and awareness programs. The employees and volunteers of the organization should be good communicators and also capable organizers of social gatherings where people are informed about cancer. If the scientists in the enterprise are well educated and experienced, they will have better chance of making new, valuable discoveries. Further the top management should have the capacity to provide direction to the efforts of the employees. People with knowledge of accounting are needed for efficient management of funds. It is to be understood that people are one of the important constituents of marketing mix. Processes and Systems The kinds of processes that exist in an organization also affect its ability to achieve its goals. In Cancer Research United Kingdom, research activities are carried out. The process for acquiring equipment and materials should be transparent and fair. The process for collecting donations also has to be professionally managed. The organization has to be courteous and more caring for people who make big donations to the cause of fighting cancer. The organization should make it convenient for people to donate through its systems and processes. The processes have to be simple to understand and should take lesser time to complete (Gronroos, 2011). Physical Evidence Cancer Research United Kingdom should associate itself with events which are professionally managed. It should give information regarding its activities in reputed newspapers and magazines (Zimmerman and Blythe, 2013). The offices and research facilities run by the organization should be clean, spacious and well organized. It must employ educated and well mannered people. Physical evidence of an organizations existence should be impressive. Marketing Control Cancer Research United Kingdom is run by using funds collected from people. The enterprise should use these funds with a sense of responsibility. In order to make people aware of its activities, the firm has to carry out many marketing activities. There is publicity material like pamphlets which have to be published and distributed. The organization needs to have a marketing staff which is involved in writing information which is to be provided to people regarding the activities of the institution. The organization also has people handling public relations. All these people have to be paid salaries. They have to be made accountable for the work they are doing (Ferrell and Hartline, 2013). Their efforts should yield good results for the firm. The fact that the organization gets funds from people free of cost in the form of donations does not mean that it can waste money. There are common people who keep themselves informed regarding the activities of the organization. Cancer Research United Kingdom should make budgets to keep control over its marketing expenses. Further the firm can carry out a survey to find out how many people know about the organization and its work. The firm gets a fair idea about the effectiveness of its marketing campaigns through the amount of collections it is able to make each year from people. A record of collections from different areas is kept. The enterprise can lay down personal targets to be achieved for its employees and volunteers (Ahearne et al., 2010). If the performances fall short of expectations, remedial action can be taken. The progress in research activities of the enterprise is also recorded. It is seen if new, less expensive and more effective medicine is found for curing cancer. The expenses incurred in the laboratories are also recorded. A proper system of accounting is put in place. Story Board Promotional mix consists of different ways of promoting products like advertising, publicity, personal selling and sales promotion. An enterprise can use one or more methods of promotion. Similarly Cancer Research United Kingdom can use advertising and publicity to further its interests (Baker and Saren, 2010). The enterprise has to create awareness regarding cancer. It has the support of volunteers, people who work for the organization without taking any money as compensation. Further, the organization is associated with certain social events. The volunteers can distribute brochures among people who come to attend these events. These brochures would carry information regarding cancer and the appeal to donate for the cause. Pull theory of promotional mix is applicable in this case. As people come to know about cancer and related issues through the brochure, they get inclined to support the cause. People are pulled towards the Cancer Research United Kingdom through the promotional material. The particular choice of brochure is made because the people who get the brochure can show it to their family and friends. It can be read again and again. There is ample time to read it. It is also very easy to carry. The cost of brochure is not high. On the other hand other methods of promotion like advertising on televisions and magazines can be more expensive. More information can be given in a brochure. It is preferred by people who like to read. The employees of the organization can use their knowledge to write the contents of the brochure (Lehman and Dufrene, 2011). There are doctors and scientists who are willing to lend their services free of cost. Information can be collected from them and included in the brochure. In case of making an advertisement for television, the services of an advertising agency need to be taken, which can be expensive proposition. Moreover, in case of distribution of brochures the marketing efforts can be concentrated on a smaller group of people who are expected to donate for the cause. The sample of a brochure is as follows- Help Us Fight Cancer Why cancer? Cancer is a disease that kills thousands of people every year all over the world. In United Kingdom, many children along with adults die of cancer. The disease is difficult to cure and scientists are engaged in finding an effective cure for the disease when it is in the advanced stage. More money is desperately needed for cancer research. Causes Cancer is caused due to consumption of alcohol, smoking, obesity and other factors which are still under research. What is cancer? Cancer occurs when cells in a human body start behaving in a different unnatural way. The tissues become contaminated and the disease spreads rapidly in the body. Symptoms There is a lump formed due to abnormal growth of tissue. There is pain in the throat and symptoms like that of common cold persist. In the case of breast cancer there is concentration of body tissue. This can be found by self examination. Why us? Cancer Research United Kingdom is one of the leading charitable organizations promoting research to find a cure for cancer. We have been doing good work in this field for last ten years. Ours is a professional organization run by a group of well educated and talented people. You can send your contributions to us by bank drafts at the address given below: 10th street, London, United Kingdom. Conclusion There are many organizations in the world that collect donations from people and use the money for causes like prevention and cure of cancer. These enterprises have earned faith and respect of people through their work. These organizations have achieved their success also largely due to their marketing efforts (Morgan, 2012). Although these organizations are not profit oriented, they are run like modern business enterprises. Efforts are made by them to achieve operational efficiency and employ talented people to work for them. In many cases they have a separate marketing department which takes steps to highlight their achievements in public. It is not just about doing good work but making people aware of it. The reputation of the organization enables it to attract funding from people. References Ahearne, M. , Rapp, A. , Hughes, E. and Jindal, R. (2010) Managing Sales Force Product Perceptions And Control Systems In The Success Of New Product Introductions, Journal Of Marketing Research, 47(4), pp. 764-776, [online]. Available at: https://journals.ama.org/doi/abs/10.1509/jmkr.47.4.764 (Accessed 31 March 2016). Akkerman, R. , Meer, D. and Donk, D. 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South Western Cengage Learning, United States Of America. Mathis, R. , Jackson, J. and Valentine, S. (2016). Human Resource Management: Essential Perspectives. 7th (edn.) Cengage Learning, United Kingdom. Morgan, N. (2012) Marketing And Business performance, Journal Of The Academy Of Marketing Science, 40(1), pp. 102-119, [online]. Available at: https://link.springer.com/article/10.1007/s11747-011-0279-9 (Accessed: 31 March 2016). Paco, A. and Raposo, M. (2010) Green Consumer Market Segmentation: Empirical Findings From Portugal, International Journal Of Consumer Studies, 34(4), pp. 429-436, [online]. Available at: https://onlinelibrary.wiley.com/doi/10.1111/j.1470-6431.2010.00869.x/abstract;jsessionid=7B45EB6CB856C233F8230029682BCAE0.f03t02?userIsAuthenticated=falsedeniedAccessCustomisedMessage= (Accessed: 30 March 2016) Shimp, T. and Andrews, J. (2013). Advertising, Promotion And Other Aspects Of Integrated Marketing Communications. 9th (edn.) 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Economic Migration and Australia- Free-Samples-Myassignment

Question: Identify PotentialEthicalandSocialIssuesRelatedtoITAdministrationEthics. Answer: Introduction Majorly Ethical issues have become the major problems being faced in the corporate world. In todays era the litigious societies of the world generally avoid the damages caused in the organization because of this large number of downfalls are been awarded to complainant who brings the suits against the organization. The employees must follow the Ethical obligations and the proper use of information technology, IT securities and its professional so it would take the organisation to a next step of primarily objective[1]. Identification of Ethical Issues The education generally an IT students pursue is highly professionalised in their own field that they sometimes start misusing, take the advantage of being expertise[2]. They usually focus on technical knowledge and the skills. They learn how to perform tasks but with little consideration they generally forget how those abilities can be misused. In todays era generally IT professionals work generally with the hackers perspective i.e., whatever they can do , with the profession they are entitled with[3]. Mainly there are issues which are generally faced in the organization: 1.The main issue also affect the network attacks like hacking, harmful of malicious activities, virus attacks and other threats which affect to the IT infrastructure so as the company gets afraid because of the unwanted data for this a security consultant generally blame the organization for the harmful activities and convince them to spend big amount for the maintenance of an infrastructure which is actually not to be paid for the service 2.It is very easy to promise and provide the same product you have to deliver but some IT Professionals keep on manipulating and make changes to the data and for that they charge a good amount from the customer. Generally they make promises to install the original technologies and make changes in configuration settings so as to make secure the clients network, which they generally do the fraud to the clients[3]. Analysing of Ethical Issues The first and major impact of Ethical issues arise generally in big business and small business but mainly affect to the small business. The security consultant whose main role is to secure the organisation infrastructure by simply installing the software and updating to the latest technologies so that the operator can be secured through malicious activities and from viruses which basically destroy the important data and create a duplicate and unwanted files. IT security personnel have much more access to the confidential data so they take the advantage of knowledge about employees and company networks and systems that give them a great deal of power. They can misuse, either deliberately or inadvertently[4]. The most fundamental or essential ethical issues faced by the customers is integrity and Trust. In this it is very easy for the security operator to build the trust on customers for securing their networks, so they make changes and installa software which is of no use, and even whether it is reliable or not and they charge a huge amount from the client and simply making fool to themfor buying and its not sure whether the software used is original or duplicate and they all do this just to earn more money for their own profit[5]. Evaluating of Ethical Values Ethical values have become the essential part of the organisation and have been recognized as he powerful influence, it has become the central issue to extent with the corporate ethical issues and the problems are arisingwhere people generally make the commitments and then it is not fulfilled by them. The security operator who looks after to all operational works need to have a good knowledge of ethics for not misusing or working for their own profit to earn. These are not according to the Ethical and legal values, because in general low level of commitments are not thoughtful to the organisations. It may have many values the guide according to the product quality and services. Ethical values help to establish and maintain the standards that are worth doing the right things. Such values involve and influence individual choices and desirable actions to lead in organisation[6][7]. Conclusion To overcome from all these situations it is very necessary to build and maintain trust within the organisation and to the customers who have to develop a wide company and the reputation for integrity. To maintain the reputation of the company, companies must follow the ethical values and should set the principle standards so as nobody dare to cross the ethics. The search for the ethical values in personnel grows efficiency, productivity and success should cover the core dimensions in the organisations[8]. References T P. Remley and B P. Herlihy, Ethical, Legal, and Professional Issues in Counseling, London: Pearson, 2013. Swinburne University of Technology (2017). Professional Issues in IT [Online]. Available: https://www.swinburne.edu.au/study/courses/units/Professional-Issues-in-IT-ICT80008/local S D. Hunt, V R. wood and L B. Chonko, Corporate Ethical Values and Organizational Commitment in Marketing, Journal of Marketing, Vol. 53, Chicago: American Market Association,2012. S. Slade and P. Prinsloo, Learning analytics: Ethical issues and dilemmas. American Behavioral Scientist, Vol .57(10), 2013. M. Fehon and W. Garrard, Inexperienced, self-preserving or perhaps, just greedy? Why the leaders of organisations are ignoring obvious ethical problems.Governance Directions, Vol.69(3), 2017. M. Schwartz and H. Harris, Research in Ethical Issues in Organizations, Business Ethics and Law, Emma Stevenson, USA,2016 American Psychological Association, Ethical Principles of Psychologists and Code of Conduct. With the 2010 Amendments.Washington, DC: American Psychological Association, 2010 . Available:https://www.apa.org/ethics/code/principles.pdf The National Academy of Science, Ethical Issues Related to Personnel Assessment and Selection. Washington, DC: The National Academies Press, 2017. Available: https://www.nap.edu/read/18427/chapter/7